Operator.
Not consultant.
Fresh Eyes was started by Justin — an operator, not a career consultant. Before this, he ran a real e-commerce operation: built it, scaled it, hired for it, fired for it, made the website work, made the systems work, made the people work, and learned the difference between revenue and a healthy business the hard way.
That's the lens we bring to plumbers, HVAC contractors, and electricians: someone who has actually been the bottleneck, actually had to climb out, and actually knows what an honest outside read is worth — because we paid for ours, more than once.
Fresh Eyes Consulting exists because that outside perspective is worth paying for, and almost no one will sell it to you straight.
Three things we won't compromise on.
Diagnose before prescribing.
No project recommendations, no vendor referrals, no scope of work, until the diagnostic is done. Anything else is guessing in a nice suit.
You come to us.
No cold outreach. No funnels. No 'free strategy calls.' Owners who are ready will find us. The ones who aren't shouldn't be sold.
The diagnostic pays regardless.
Whether you hire us, hire someone else, or do nothing, the brief is yours and the fee is fixed. We're paid for clarity, not conversion.