Fresh EyesBook a Session
How it works

Five steps. Two weeks. One brief.

Every Fresh Eyes Session follows the same diagnostic process. It's the same one a competent specialist uses anywhere — observe, isolate, prioritize, prescribe, hand off.

  1. 01

    Discover

    We learn the business as it actually runs — not the org chart you wish it followed. Calls with you. Calls with key people. Read of your numbers, your tools, your site, your job flow.

    What you get

    A shared understanding of the current state, in writing, before any opinions are offered.

  2. 02

    Diagnose

    We map where the business leaks: at the website, at the phone, in dispatch, in the field, in the back office, and at the owner. We isolate cause from symptom.

    What you get

    A diagnostic map of every meaningful leak — what it costs you and why it's there.

  3. 03

    Determine

    We rank. Not everything matters equally. Some fixes unlock others. Some are loud and don't move the number. We tell you which is which.

    What you get

    A prioritized list — what to fix first, second, third, and what to leave alone for now.

  4. 04

    Develop

    For each priority, we write what 'fixed' looks like — concrete, not abstract. Scope. Sequence. The kind of person or team that should do it.

    What you get

    A written brief you can hand to any competent operator, vendor, or hire.

  5. 05

    Debrief

    Ninety minutes on a call. We walk you through the brief end to end. You push back. You ask anything. You leave with the plan internalized.

    What you get

    Clarity. A document. And a path you didn't have two weeks ago.

FAQ

Fair questions.

Why pay $5,000 for a diagnosis?
Because the alternative — a 'free' consultation — is a sales call dressed up. The buyer pays in time and bad information. A paid diagnosis means we owe you the truth, not a pitch. Doctors, lawyers, structural engineers all work this way. The diagnosis pays for itself in one avoided bad hire or one avoided wrong project.
How long does it take?
Two weeks from kickoff to debrief. One week of discovery, one week of synthesis and writing, then the call.
What happens after the session?
You own the brief. You can execute it yourself, hand it to your existing team, hire any vendor, or — if it's a fit — hire us for a Fresh Eyes Engagement to execute the top priorities. There is no obligation either way.
What if there's nothing to fix?
Then we tell you that, and you've bought peace of mind. It hasn't happened yet.
Do you sign an NDA?
Yes. Mutual NDA before discovery begins.
The Fresh Eyes Session — $5,000

Ready for the diagnosis?

Book a Fresh Eyes Session →